1
Pick a plan
Before your store accepts orders you choose how to pay: a monthly plan (Forge, Ascend, The Legend) with no Etrovvo fee per sale, or no monthly fee and 5%, 4.5% or 4% only when you sell — with that one, every store starts on Forge and a month that reaches the sales line for Ascend or The Legend moves it up. That cut is on merchandise, never shipping or tax.
- 1In the sidebar, under Configuration, open Etrovvo plan and choose a plan, monthly or annual.
- 2The subscription is billed by Stripe on Etrovvo’s own account — it is separate from your store’s sales.
- 3Until a plan is active, your storefront shows the catalog but tells buyers the store is not accepting orders yet.
- 4The Etrovvo marketplace does not operate in the United States — your sales happen on your own store.
2
Connect your receiving account
This is what lets your checkout charge. Stripe’s own form opens right inside the Receiving tab — you never create a Stripe login and never paste a key into Etrovvo. Stripe may open a small window of its own to confirm your phone or e-mail.
- 1In the sidebar, under Configuration, open Wallet → Receiving tab. Say whether you are registering as a person (sole proprietor) or as a registered business — Stripe cannot change this later.
- 2Press "Connect receiving account". Stripe’s form opens on the same tab and asks for your identity, your tax ID (EIN or SSN) and the bank account where payouts go.
- 3Once Stripe enables charging, the card reads "Charging enabled". If it says "Incomplete", the notice on the same tab lists what is missing.
💡 Stripe may ask for more later — an ID, proof of address. The Receiving tab shows what is missing and you get an email. That check is Stripe’s: Etrovvo takes no part in it and cannot speed it up.
3
Tell us where you collect sales tax
You are the merchant of record, so the registration is yours. Sales tax is only added for the states you list — at least your own.
- 1Register with each state where you must collect, starting with your own.
- 2In Settings → Tax & compliance, list those states.
- 3From then on, every sale to a listed state gets the exact rate for the buyer’s address (Stripe Tax), shown as a separate line at checkout and recorded in your Stripe account.
- 4Filing and paying the tax stay with you — the quarterly report in the dashboard gives you the numbers.
💡 Stripe charges a small per-transaction fee for that calculation, in your account, only on sales to states where you are registered.
4
Each sale lands straight in your Stripe account
The buyer pays on your store page and the charge runs in your Stripe account. Etrovvo never touches it — there is no Etrovvo payout to wait for.
- 1The customer checks out and pays by card.
- 2The amount is in your Stripe balance the moment the payment succeeds, and the order shows as "Paid" in your dashboard.
- 3Stripe’s card-processing fee is charged in your account, per sale, and shows on every payout.
- 4Etrovvo’s cut depends on how you pay: none on a monthly plan, 5% / 4.5% / 4% if you pay only when you sell (the plan follows your monthly sales).
5
Payouts to your bank — on Stripe’s schedule
Stripe sends your balance to the bank account you gave when connecting, on its own payout schedule. Etrovvo does not set that timing and never holds the money.
- 1Wallet → Balance tab: your balance and every payout, with dates — Stripe’s own view, inside your dashboard.
- 2Receiving tab: Stripe’s own account panel, where you add or change the bank account.
- 3If a payout fails (closed account, wrong routing number), the Receiving tab shows what to fix and you get an email.
6
Refunds and chargebacks come out of your balance
Since the money is yours, the refund is yours too: it goes back to the buyer’s card from your Stripe balance.
- 1Orders → open the order → Refund, full or partial. The buyer gets an email.
- 2Sales tax on the refunded part is reversed in your Stripe tax records automatically.
- 3Chargebacks: the buyer’s bank pulls the amount from your balance right away and you get an email with the deadline. Respond in Wallet → Receiving tab → Chargebacks, with proof of the sale (tracking, delivery confirmation, messages with the customer).
💡 Cancelling an order from your dashboard never moves money — use Refund for that. Two things do refund from your balance without you pressing Refund: a buyer who cancels an unshipped order from their account, and a return you refund from the Returns screen.